Certified Digital Marketing Course

Course Provider :  STEP SKILL SCHOOL (By STEP Pvt. Ltd.)

Course Code : STEPDM002                             Course Hours : 240 hrs (VILT Mode) -90 hrs Theory & 150 hrs Practical

Eligibility : Any pursuing or pass out graduate with basic knowledge of computer

Why STEP ?

ü VILT Mode Training (In campus training support – for technical campus only)

ü Work on Live Projects & 1:1 Doubt Session

ü Strong past experience in Training and Placement

ü 100% internship & placement support to trained candidates (record of 88%+placements till date)

ü Learn the in-demand technical skills along with Communication Skills from Top-notch Professionals.

ü Tie-up with US based foundation for interpersonal skill development

ü Learn about freelancing global market.

ü Opportunity to meet and interact with Industry Professionals.

ü Tie-up with few NBFC’s also for educational loan support

Digital marketing courses provide comprehensive training in the strategies, tools, and techniques required to effectively promote businesses and brands in the online space. Here are five highlights of what you can expect from a digital marketing course:

ü   Fundamentals of Digital Marketing: The course begins by covering the core concepts of digital marketing. You'll learn about the different channels available, such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing. Understanding these foundational principles will help you develop a solid framework for implementing successful digital marketing campaigns.

  ü   Practical Hands-on Experience: Digital marketing courses often emphasize practical learning experiences. You'll have the opportunity to work on real-world projects and case studies, allowing you to apply the knowledge you've gained. This hands-on approach enables you to develop essential skills, such as creating effective ads, optimizing websites for search engines, managing social media accounts, and analyzing campaign data.

  ü In-Depth Analytics and Data Insights: Data analysis plays a crucial role in digital marketing. A good course will provide training in tools like Google Analytics, which allows you to track and measure the performance of your campaigns. You'll learn how to interpret data, identify trends, and make data-driven decisions to improve your marketing efforts. Understanding analytics will enable you to optimize your strategies and achieve better results.

ü Emerging Trends and Technologies: The digital marketing landscape is constantly evolving, and staying updated on the latest trends and technologies is vital. A comprehensive course will cover emerging areas like artificial intelligence, voice search optimization, chatbots, and influencer marketing. By exploring these new avenues, you'll be better equipped to adapt to changes in the industry and leverage cutting-edge strategies.

Career and Business Opportunities: Completing a digital marketing course opens up a wide range of career and business opportunities. Whether you're seeking employment in a marketing agency, starting your own online business, or looking to enhance your existing skill set, a digital marketing course provides the necessary knowledge and credentials. You'll be equipped to take on roles such as digital marketing specialist, social media manager, content strategist, or SEO analyst.

Course Content :

Module 1 : Definition of Digital Marketing

Module 2 : Website redesign for Digital Marketing 

Module 3 : Search Engine Optimization

Module 4 : Search Engine Marketing

Module 5 : Social Media Marketing

Module 6 : Email Marketing

Module 7 : Web Analytics

Module 8 : Affiliate Marketing

Module 9 : Google Tag Manager 

Projects Capstone Assignments and Final practices @ Live Projects